-
- Industry:
- Banking & Finance
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- Client:
- Fremtind
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- Period:
- 2019
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- Category:
- Brand Experience
- Brand Identity
- Type Design
-
- Related projects:
- Sparebanken Møre
- Fremtind
- Amerikalinjen
Neutrality and flexibility are key concepts for Fremtind Grotesk. We found a middle ground between a lot of European sans-serif types. This means the types look familiar, but are inspired by a long pedigree of modern neogrotesks. The hope is that this makes the identity flexible enough to work with both DNB and Sparebank1. The type family comes in a series of complementary faces: the Display style is for big use; the Text styles are for any and all running text; finally, the Mono style is for tables and call-outs. The Display style is more condensed, while the Text styles are set more spaciously.
Shaping the future of insurance
Neutrality and flexibility are key concepts for Fremtind Grotesk. We found a middle ground between a lot of European sans-serif types. This means the types look familiar, but are inspired by a long pedigree of modern neogrotesks. The hope is that this makes the identity flexible enough to work with both DNB and Sparebank1. The type family comes in a series of complementary faces: the Display style is for big use; the Text styles are for any and all running text; finally, the Mono style is for tables and call-outs. The Display style is more condensed, while the Text styles are set more spaciously.
- Brand Experience
- Brand Identity
- Type Design
![Fremtind Grotesk Documentation 1](/uploads/images/05-Work/Fremtind-Grotesk/_free6/Fremtind_Grotesk_Documentation_1.png 2600w, /uploads/images/05-Work/Fremtind-Grotesk/_free5/Fremtind_Grotesk_Documentation_1.png 2200w, /uploads/images/05-Work/Fremtind-Grotesk/_free4/18641/Fremtind_Grotesk_Documentation_1.jpg 1800w, /uploads/images/05-Work/Fremtind-Grotesk/_free3/Fremtind_Grotesk_Documentation_1.png 1400w, /uploads/images/05-Work/Fremtind-Grotesk/_free2/Fremtind_Grotesk_Documentation_1.png 1000w, /uploads/images/05-Work/Fremtind-Grotesk/_free1/Fremtind_Grotesk_Documentation_1.png 600w )
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![Fremtind Grotesk Documentation 3](/uploads/images/05-Work/Fremtind-Grotesk/_free4/18643/Fremtind_Grotesk_Documentation_3.jpg 1800w, /uploads/images/05-Work/Fremtind-Grotesk/_free3/Fremtind_Grotesk_Documentation_3.png 1400w, /uploads/images/05-Work/Fremtind-Grotesk/_free2/Fremtind_Grotesk_Documentation_3.png 1000w, /uploads/images/05-Work/Fremtind-Grotesk/_free1/Fremtind_Grotesk_Documentation_3.png 600w )
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![Fremtind Grotesk Documentation 7](/uploads/images/05-Work/Fremtind-Grotesk/_free2/Fremtind_Grotesk_Documentation_7.png 1000w, /uploads/images/05-Work/Fremtind-Grotesk/_free1/Fremtind_Grotesk_Documentation_7.png 600w )
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![Fremtind Grotesk Documentation 9](/uploads/images/05-Work/Fremtind-Grotesk/_free4/18649/Fremtind_Grotesk_Documentation_9.jpg 1800w, /uploads/images/05-Work/Fremtind-Grotesk/_free3/Fremtind_Grotesk_Documentation_9.png 1400w, /uploads/images/05-Work/Fremtind-Grotesk/_free2/Fremtind_Grotesk_Documentation_9.png 1000w, /uploads/images/05-Work/Fremtind-Grotesk/_free1/Fremtind_Grotesk_Documentation_9.png 600w )
![Fremtind Grotesk Documentation 10](/uploads/images/05-Work/Fremtind-Grotesk/_free4/18650/Fremtind_Grotesk_Documentation_10.jpg 1800w, /uploads/images/05-Work/Fremtind-Grotesk/_free3/Fremtind_Grotesk_Documentation_10.png 1400w, /uploads/images/05-Work/Fremtind-Grotesk/_free2/Fremtind_Grotesk_Documentation_10.png 1000w, /uploads/images/05-Work/Fremtind-Grotesk/_free1/Fremtind_Grotesk_Documentation_10.png 600w )
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![Fremtind Grotesk Documentation 11](/uploads/images/05-Work/Fremtind-Grotesk/_free4/18651/Fremtind_Grotesk_Documentation_11.jpg 1800w, /uploads/images/05-Work/Fremtind-Grotesk/_free3/Fremtind_Grotesk_Documentation_11.png 1400w, /uploads/images/05-Work/Fremtind-Grotesk/_free2/Fremtind_Grotesk_Documentation_11.png 1000w, /uploads/images/05-Work/Fremtind-Grotesk/_free1/Fremtind_Grotesk_Documentation_11.png 600w )
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