Zaptec leads the EV charging market in safety and is certified with the highest safety standards, imagined, designed and produced on the west coast of Norway. With development of a new product, the smallest and smartest EV charger on the market, they where in need of a refreshed visual identity. They also asked us to help them develop a new name and communication concept for the new smart charger.

Zaptec is a modern explorer, who makes it easy for their customers to go on new adventures. With their human-centred design they offer highly intuitive and efficient EV chargers that ensure easier access to personal electric transport. By offering leading edge, green-tech charging solutions, Zaptec enable the electrification of the transport sector while giving people the freedom and potential to travel into a more sustainable future.

The visual concept has been developed on the foundational principle that Zaptec will facilitate new adventures – Zaptec powers adventure. The grid refers to familiar design principles from, for example, tourism in the use of tickets, tables and digital information boards. The grid is in this way intended as both as guideline for designing different layouts, but also as a visible design element on more technical outlets that deal with product specifications. This is how we visualise our role as a clear and orderly facilitator for the next adventure.