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- Industry:
- Food & Drink
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- Client:
- Pier 42
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- Period:
- 2021
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- Category:
- Brand Experience
- Brand Identity
- Editorial
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- Related projects:
- Amerikalinjen
- Amerikalinjen
- Slottsfjell
- Blossa Annual
- Patent
Cocktail menu extravaganza for Pier 42. ‘Contrasts’ is a cocktail program exploring contrasts between New York and Norway. The contrasts are divided into the six categories Architecture, Nature, Fashion, Museums, Sports and Neighborhoods. Designed based on Pier 42’s overall prohibition era-inspired aesthetic, it features photography trying to capture the essence of each drink—instead of actually showing it. All photography by Kristoffer Hunstad. Art Direction and design by Scandinavian Design Group.
Clink!
Cocktail menu extravaganza for Pier 42. ‘Contrasts’ is a cocktail program exploring contrasts between New York and Norway. The contrasts are divided into the six categories Architecture, Nature, Fashion, Museums, Sports and Neighborhoods. Designed based on Pier 42’s overall prohibition era-inspired aesthetic, it features photography trying to capture the essence of each drink—instead of actually showing it. All photography by Kristoffer Hunstad. Art Direction and design by Scandinavian Design Group.
- Brand Experience
- Brand Identity
- Editorial
The menu features photography trying to capture the essence of each drink—instead of actually showing them—intended to create extra curiosity around the various cocktails.
Served Oslo Opera House and Statue of Liberty
Holzweiler vs. Calvin Klein
Served Kon-Tiki and The Met
Served Bjørvika and Spanish Harlem
The cocktail program also includes some classics and other usual suspects
SDG also did the name and identity for Pier 42, before its inception in 2018.
