Clink!
SDG
Pier 42's "Contrasts"

Cocktail menu extravaganza for Pier 42. ‘Contrasts’ is a cocktail program exploring contrasts between New York and Norway. The contrasts are divided into the six categories Architecture, Nature, Fashion, Museums, Sports and Neighborhoods. Designed based on Pier 42’s overall prohibition era-inspired aesthetic, it features photography trying to capture the essence of each drink—instead of actually showing it. All photography by Kristoffer Hunstad. Art Direction and design by Scandinavian Design Group.

Pier 42's "Contrasts"

Clink!

Cocktail menu extravaganza for Pier 42. ‘Contrasts’ is a cocktail program exploring contrasts between New York and Norway. The contrasts are divided into the six categories Architecture, Nature, Fashion, Museums, Sports and Neighborhoods. Designed based on Pier 42’s overall prohibition era-inspired aesthetic, it features photography trying to capture the essence of each drink—instead of actually showing it. All photography by Kristoffer Hunstad. Art Direction and design by Scandinavian Design Group.

Deliveries
  • Brand Experience
  • Brand Identity
  • Editorial
Khunst SDG amlinjen gotit 19
 
Khunst SDG amlinjen northernlights 39
Khunst SDG amlinjen tartar 50
Sdg pier42 Opera House 19
Sdg pier42 statueliberty 30

The menu features photography trying to capture the essence of each drink—instead of actually showing them—intended to create extra curiosity around the various cocktails.

Khunst SDG amlinjen opera 53
Khunst SDG amlinjen statue 29

Served Oslo Opera House and Statue of Liberty

Khunst SDG amlinjen gotit 10

Holzweiler vs. Calvin Klein

Sdg pier42 Holzweiler 45
Sdg pier42 Calvin Klein 34
Khunst SDG amlinjen snacksdrinks 83
 
Khunst SDG amlinjen kontikidinner 34
Sdg pier42 Kon Tiki 9
Sdg pier42 MET 19

Served Kon-Tiki and The Met

Khunst SDG amlinjen kontiki 28
Khunst SDG amlinjen met 34
 
Khunst SDG amlinjen reaching 58
Khunst SDG amlinjen bjorvika 70
Khunst SDG amlinjen spanish 77

Served Bjørvika and Spanish Harlem

 
Khunst SDG amlinjen drinkstogehter 51
Khunst SDG amlinjen gamenight 42

The cocktail program also includes some classics and other usual suspects

Khunst SDG amlinjen magnify 43 copy

SDG also did the name and identity for Pier 42, before its inception in 2018.

Khunst SDG amlinjen theclassics 41
Khunst SDG amlinjen afterparty 8
Khunst SDG amlinjen pier42 15