- Kirkens Bymisjon
- Brand Strategy
- Brand Positioning
- Brand Experience
- Insight & Research
- Service Design
Kirkens Bymisjon is a large organization with 1800 employees spread throughout 12 foundations around Norway. These foundations are legally independent of each other and perform their work specifically adapted to their local environments and its needs. Creating a shared strategy that would guide each foundation would strengthen the organisation’s work towards 2025. The management’s wish was to provide a common and relevant direction for all foundations while strengthening collaboration and unity across the entire organization.
For over a year SDG has led an exploratory process that has involved broadly and had two important goals: One was to create the possibility for more than a thousand employees to be able to give their input in a constructive way, ensuring that the right insights and expertise would lay the foundation for Kirken Bymisjon’s new strategy. The second was to inspire and enable employees across foundations, departments and disciplines to work together, become better acquainted and understand each other’s potential.
Throughout the process, design was used to create arenas for discussion, to identify opportunities and to communicate results. Kirkens Bymisjon’s staff received training in process management and, as a result, led processes at their local foundations. Input from hundreds of employees was gathered and analyzed effectively through specially designed tools and methods. As the organization learnt more and their needs naturally changed over time, process were adapted to fit. To the great satisfaction of the organisation’s board members and employees, many of whom had been involved, a new shared strategy was born.
The effects of the process have been many. Through a broad and involving strategy process, Kirkens Bymisjon has:
- Received an extended common vocabulary with an understanding of the direction, objectives and content of the strategy
- Trained their own process managers with facilitation techniques
- Got methods that help them provide good strategic discussions
- Created new relationships across the local foundations, academic communities and departments
- Got a dedicated and easily accessible website that openly explains the strategy and process behind implementation tools for the entire organization
Known as a welcoming and nationwide nonprofit organisation, Kirkens Bymisjon’s work encompasses a range of areas within social work. Their work, crucial for society, requires well grounded, common objectives and planned priorities to run throughout their organization. To ensure this, Kirkens Bymisjon initiated a strategic design process in collaboration with SDG, resulting in an open and inclusive process for over 1000 employees.