Ocean industries are a focus industry sector where Norway is pioneering advanced, sustainable solutions. Scandinavian Design Group has worked closely with both Innovation Norway and industry experts to define and communicate key areas of expertise within the sector.

Norway is a pioneering ocean nation. With a coastline that is one of the longest in the world, Norway’s marine areas are more than five times as large as the land. For the ocean economy to continue growing, it is vital that we harvest our ocean resources sustainably. Norway has established a strong position within ocean industries and will continue to progress sustainable development through research, innovation and technological advancement.

To bring clarity and structure to Norway’s areas of expertise in ocean industries an information hierarchy was then created. This firstly identified Norway’s seven future industry focus sectors through distinctive illustrations. This was further developed though iconography, in line with Scandinavian Design Group’s new visual identity for Norway, to highlight specific business areas within ocean industries. Along with an extended toolkit including tailored visual elements, imagery and content allows for clear and consistent communications for different stakeholders and target groups.

I addition to this, short films were created through engaging storytelling to communicate the pioneering solutions that Norway is developing from aquaculture and fisheries to green shipping and offshore renewables. United by the positioning of pioneering sustainability the films not only highlight progressive innovation, but act as a call to action for the world to come together to solve sustainability challenges and maximise the potential our oceans hold.