Branding the Norwegian Football Federation
    • Industry:
    • Sports
    • Client:
    • Norwegian Football Federation (Norges Fotballforbund)
    • Category:
    • Brand Strategy
    • Brand Positioning
    • Brand Identity

The Football Association of Norway (Norges fotballforbund, NFF) governs football in Norway and organises its national teams. In 2014, it unveiled a new visual identity, developed by us and Norsk Designråd. It includes both a new association logo and a crest for the national team.

The monogram is a modernised version of its predecessor, while the new crest features the national flag and two lions. The accompanying press release stresses that these a both symbols of national pride, as well a more multicultural Norway. The monogram reportedly symbolises integration, which is a stated core value of the NFF.

NFF

Branding the Norwegian Football Federation

The Football Association of Norway (Norges fotballforbund, NFF) governs football in Norway and organises its national teams. In 2014, it unveiled a new visual identity, developed by us and Norsk Designråd. It includes both a new association logo and a crest for the national team.

The monogram is a modernised version of its predecessor, while the new crest features the national flag and two lions. The accompanying press release stresses that these a both symbols of national pride, as well a more multicultural Norway. The monogram reportedly symbolises integration, which is a stated core value of the NFF.

Deliveries
  • Brand Strategy
  • Brand Positioning
  • Brand Identity